Prof. G.C. Samaraweera

Professor

Department of Agricultural Economics and Agribusiness,
Faculty of Agriculture, University of Ruhuna,
Mapalana, Kamburupitiya,
Sri Lanka 81100

Research Interests

Qualifications

PhD | University of Ruhuna, Sri Lanka
BSc in Agriculture | University of Ruhuna, Sri Lanka

Biography

Prof. G.C. Samaraweera is a Professor in the Department of Agricultural Economics and Agribusiness, Faculty of Agriculture, University of Ruhuna. Her research covers agricultural marketing, consumer behavior, natural resource economics, product harm crisis management, brand equity, and market information systems. She has conducted comparative cross-national studies on consumer responses to product harm crises in Sri Lanka and China, and has contributed to research on paddy and rice value chains, dairy market behavior, timber demand, and agricultural information dissemination in Sri Lanka.

Journal Publications

Total: 11

Samaraweera, G. C., & Lakmali, M. G. T. (2024). How causal dimensions of product harm crisis shape consumer moral reputation towards the crisis company and brand crisis: the moderating role of perceived severity. Kelaniya Journal of Management.

Mallikaarachchi, T. B., & Samaraweera, G. (2022). Designing a closed-loop information flow model in bridging the market information gap among agriculture stakeholders in Sri Lanka. Journal of the National Science Foundation of Sri Lanka, 50(4).

Lakmali, M. G. T., & Samaraweera, G. C. (2022). How brand preference shapes brand loyalty of milk powder through young consumers' eyes: the moderating role of health consciousness. Sri Lanka Journal of Management, University of Kelaniya, 8(3).

Lakmali, M. G. T., Samaraweera, G. C., & Harshana, P. V. S. (2022). Significance of financial and non-financial incentives in shaping employee motivation in tea industry: a Sri Lankan case study.

Bandara, W. B. K., Chandike, B. M. T., & Samaraweera, G. C. (2022). Evaluation of student dropout rate in alternative higher education sector of Sri Lanka: a case study. OUSL Journal, 17(2).

Fernando, S., & Samaraweera, G. C. (2020). Awareness and attitude towards functional dairy products among consumers in western province of Sri Lanka. Turkish Journal of Agriculture - Food Science and Technology.

Samaraweera, G. C. (2016). Asian consumers' purchasing behavior during product harm crises. International Journal of Management and Applied Engineering, 2(4).

Premasiri, N. D., & Samaraweera, G. C. (2016). Enhancing consumer demand for state timber furniture: a case study in State Timber Corporation, Sri Lanka. International Journal of Management and Applied Engineering, 2(2).

Senarath, S., Samaraweera, G. C., & Hafeel, R. (2016). Effect of age and gender on consumer preference for physical attributes of rice.

Samaraweera, G. C., Li, C., & Qing, P. (2014). Mitigating product harm crises and making markets sustainable: how does national culture matter? Sustainability, 6(5), 2642.

Samaraweera, G. C. (2010). Economic and social assessment of poverty alleviation programs in Sri Lanka — special reference to the Gemidiriya community development and livelihood improvement project. Journal of Emerging Trends in Economics and Management Sciences.

Conference Publications

Total: 5

Abeysinghe, M. G. D., & Samaraweera, G. C. (2024). Improvement needs to promote scientific agricultural practices in agroforestry home gardens with special reference to Weligama, Sri Lanka. Proceedings of the Faculty of Environmental Studies Symposium.

Bandara, S., Samaraweera, G. C., & Gunawardana, T. (2024). Assessing whether net earnings of Sri Lankan paddy farmers are sufficient for their household expenditure.

Bandara, S., Samaraweera, G. C., & Gunawardana, T. (2023). Transaction cost economics and challenges in the paddy and rice industry in Sri Lanka. Sri Lankan Journal of Agricultural Economics.

Bandara, W. B. K., Chandike, B. M. T., & Samaraweera, G. C. (2022). Development of strategies to minimize the student dropout from the alternative higher education sector of Sri Lanka: a case study.

Samaraweera, G. C., Li, C., & Qing, P. (2014). Consumers' willingness to pay a price premium for consumer based brand equity during a product harm crisis: a comparative study.